Founders Brewing Co. Green Zebra
The Green Zebra product series was refreshed to better resonate with the brand’s playful personality, using a memorable mascot and dynamic color treatments to communicate the pleasantly sweet and tart flavor profile. Campaign materials help to emphasize the powerful fruit flavors in every pour.
Role
Art Direction, Design, Illustration
The Perfect summer beer
Summer days are better with a refreshing fruit beer, and Green Zebra draws in the explorative drinker with its cheerful characters and bright, welcoming color palettes.
