Founders Brewing Co. // American Magic
Founders Brewing Co. is an official sponsor for New York Yacht Club’s racing team, American Magic, in the year 2024. Founders Brewing Co. saw this partnership as an opportunity to reach an untouched consumer; sailing enthusiasts. As a result, they crafted two products that would cater to the palate of a consumer that seeks the highest quality products, while also fitting seamlessly into the American Magic event space.
Role
Design
Hydrate and Celebrate
American Magic Hop Water provides the athletes with a delicious way to hydrate, while the 8% Imperial IPA offers an option to celebrate following the race in Barcelona, Spain.
The American Magic AC75 boat, Team Base and spectator space inform the overall visual direction of packaging.
