Founders Brewing Co. All Day
The All Day brand family underwent a redesign to better reinforce the adventurous nature of the product line. Bright, welcoming scenery is incorporated into each extension of the brand, speaking to the relaxed All Day consumer who is seeking a bit of escapism.
Role
Art Direction, Design, Illustration
A New Look
A memorable brand icon and bold logotype create an unforgettable product line.
Scenery flows seamlessly from one pack to the next, for a powerful shelf presence.
